Product Design
Relevant is a Buenos Aires based startup that offers a powerful online platform for developing complex and personalized market research studies for companies of all types and sizes.
This project was done during my time working at Hakuna. As the main designer in the team, I got to design the end-to-end user experience for the Relevant web app. Companies running market research studies needed tailored interfaces that enabled them to run highly specialized studies like surveys, consumer diaries, focus groups, online discussion forums, among others. Study participants needed a platform that was simple yet intuitive and usable.
Following a process anchored in Design Thinking and Lean methodologies, our team built a minimum viable product (MVP) from the ground up that met our users’ needs, and incrementally added more features to it.



